WP5 Coordination, Communication, Dissemination and Demonstration

This project focuses on the effective coordination, communication, dissemination, and demonstration of project findings related to grassland management and net zero pathways. The Project Management Team (PMT) will oversee progress, while an independent External Advisory Board (EAB) will provide feedback based on interviews and meetings.

Dissemination of research findings will include training events, newsletters, publications, a website and social media presence, and direct engagement with industry partners. Farmers in the Land Use Clusters for Agroecology (LUCAs) will share knowledge through networks and practical on-farm demonstrations. Researchers will collaborate with farming partners and their networks to apply on-the-ground learnings, enhancing the practical relevance of the research. Press releases will be issued to the farming press, directing attention to current resources. Connections with the Agrifood for Net Zero (AFN) Network+ and the LUNZ Hub will support knowledge transfer best practices to wider networks. Reports on the impact of innovative grassland management practices and pathways to net zero will be shared through policy-focused seminars and briefs, targeting All Party Parliamentary Groups (APPGs) and supporting the LUNZ Hub. Findings will also be embedded in training, consultation responses, teaching, peer-reviewed papers, and conference presentations.